New York Consultants Referral Service 570 7th Ave # 1906 Ephron On Media is an archive of articles written by Erwin Ephron, the father of recency planning who's fresh ideas about how to manage media have changed the way advertising is planned. New York NY Consultants Referral Service Ephron Papazian and Ephron Inc www.ephrononmedia.com erwin ephron articles ephron consultancy advertising business Papazian article archive accountability recency planning new clutter media history TV upfront optimizers targeting fragmentation guerilla marketing ad age blunt pencil mediaweek inside m erwin ephron articles ephron consultancy advertising business Papazian article archive accountability recency planning new clutter media history TV upfront optimizers targeting fragmentation guerilla marketing ad age blunt pencil mediaweek inside m Business Reviews Ephron Papazian and Ephron Inc Testimonials